Colombia and the United States are countries in which violence has, unfortunately, spread throughout society and has literally become an epidemic. Massacres, school shootings, war, profound economic disparity and many other forms of violence are commonplace for citizens of both countries.
Bunny Inc. has offices in both countries! And although our societies might be influenced by violence, we are encouraged to think differently, to question our surroundings and to make a change.
In other words, we are encouraged to change the world in which we live in into the world we dream of.
When you open the door of the Bunny Inc. office in Bogotá, words on the wall welcome you and give you an idea of the kind of place you are in.
These words act as guide to those of us who work here; they remind us what the big picture is about. They create a possible future in our minds in which our hard work will have a great impact on millions of people all over the planet. All this is done with just a couple of words.
We have all heard that words have power, that words have changed lives and the course of history, however, this is easy to forget in difficult situations. If you are in the business world, you’re probably aware of how the right phrase can seal a deal or tear it apart. Words have the ability to evoke strong emotions and we often dismiss or abuse the power they have.
At Bunny Inc., I have heard many words: new tech words, words in German, French, Spanish, Japanese and even words from languages I never even knew existed (Urdu, Tagalog, Farsi). I’m part of the operations team and we are specially careful with the way we write and talk to clients, voice actors and our coworkers. We are encouraged to use words to create a reality through the phone, chat or email in which the people we interact with feel appreciated, respected and taken care of just using the power of our words.
“But if thought corrupts language, language can also corrupt thought".
Using the word “kill” or “war” in a conversation with a client would seem completely out of place. There are very precise words that have been studied psychologically to bring better results in negotiations. However, it seems okay in other situations: “We need to kill that bug” or “we are going to fight a war over talent".
I think we should give bugs a chance. Let’s swap “killing” bugs to “fixing” them, let’s have a “competition” for talent instead of a war. Let us be mindful, peaceful and ultimately powerful through language.
Words matter, choose them wisely.
Federico Olmus Tisnés