Ask yourself: “If I had been born 300 years ago, what would have been my profession?” Chances are you would have been a farmer . Back in the day, the value of human labor depended on the physical abilities of people and their bodies. Fortunately for us, the Industrial Revolution changed that. As machines took over physical work, individuals could focus on mental tasks. The value of human labor was now dependent on the logical abilities of people and their brains.
Today we are experiencing a new revolution: The Digital Revolution . Computers and algorithms are taking over logical work as they are more accurate and faster than the human brain . The Digital Revolution will have serious consequences, just as the Industrial Revolution did. For example, within the next few decades, self-driving cars will replace over three million professional drivers in the US alone.
What will these three million drivers do ? Fortunately, there will be positive effects as well. Humans will now be able to focus on their creativeness. As such, much of the value of human labor will not depend on logic, but on the creative abilities of people and their imaginations.
Back in the era of hand production, much of the value of human work was exchanged in town markets. Farmers would go there to sell the goods they had produced and buy the goods they needed. Today much of the value of human work is exchanged via employee/employer agreements. Initially, they both used newspaper classifieds to find each other. Such classifieds are being replaced by online networks, such as LinkedIn and UpWork. The new ease of access is allowing workers to switch jobs more frequently while enabling them to become free agents, freelancers, and microentrepreneurs . Nevertheless, both workers and companies still invest large amounts of time looking for the best job opportunities and the best candidates. Not surprisingly, computer algorithms are now starting to perform such matches much faster and more efficiently than their human counterparts. Additionally, while humans can only look at a limited amount of work openings and candidates, computers can scan all of them in milliseconds.
How will the future of humankind look when algorithms are constantly finding the best minds for all endeavors while simultaneously finding the best opportunities for each mind?
At Torre, we dream of the day when all seven billion humans, no matter their gender, nationality, location, or socioeconomic background, will be able to fairly participate in the global market and make their work fulfilling.
We started our research in the voice over industry (which provides the voices you listen to in everyday life, for example on radio ads, TV commercials, video games, phone systems, and product videos) because Tania Zapata, co-founder of Torre, was already established in this market as voice over artist. Finding a great professional voice used to involve casting directors, agents, recording studios, and royalty trackers, among many other middle-men. We have developed award-winning algorithms that identify the best available voice actor (out of hundreds of thousands) for every project . Voice actors are notified of the project and can accept it in real time. The algorithms then coordinate the delivery of the work with the voice actor. The algorithms often perform quality control automatically. Our algorithms deliver the project to the client only when the audio is as good as it will get. It used to take weeks to get a good voice over.
Today it takes less than an hour to deliver a recording. In fact, our record for a 15-second voice recording going through all those steps is 2 minutes and 47 seconds! Our algorithms are good, but not perfect. Sometimes they fail. Sometimes they are difficult to understand. That’s why we have also built a great production management team that helps clients and creators when needed.
Now, the voice over industry is much larger than before. Thousands of voice actors in over 40 countries now make a sustainable income from recording their voice.
What’s next? We have several goals. With Bunny Inc., we are building the largest creative product service that the world has ever seen. Simultaneously, we are building a marketplace of professional services. Based on Voice123’s success and several revolutionary ideas, this new marketplace will allow clients to contact, book, and receive great bids from freelancers and small businesses. Finally, with Torre Research, we are experimenting with bold, out-of-the-box ideas that use the power of artificial intelligence and networks not to replace humans, but to maximize their potential and make work fulfilling.
Are you working on similar challenges? Let us know; we’d love to help! We could also use a hand, of course. We are looking for creative, technical, and entrepreneurial minds that want to join our team .