José Gabriel Laguado Guzmán

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Marketing Manager BD Biosciences Colombia

Stone Clinical Laboratories

2012

industry and the general public. BD manufactures and sells a broad range of medical supplies, devices, laboratory equipment and diagnostic products. BD has offices in 50 countries and over 30.000 associates. Accountable for global business P&L, strategic planning, marketing activities (launches, events) and sales of key products to penetrate the market and develop product portfolio in customers and distributors as Sales and Marketing Manager for BD Biosciences in Colombia, Venezuela and Ecuador (HUB Colombia). Achievements: • Achieved in half of the time a new market strategy including an international distribution scheme for Venezuela's key local distributors providing business continuity in a country with great political and economic
Business Unit Manager Molecular Diagnostics

Productos Roche S.A

Mar 2011 - Jun 2013 (2 years 4 months)

Roche is a multinational company involved with innovative pharmaceutical drugs and state-of-the-art diagnostic technology to address unmet medical needs through excellence in science - from early detection and prevention of diseases to diagnosis, treatment and treatment monitoring. Accountable for P&L as Business Unit Manager with a sales budget exceeding USD 6 million and leader of 4 staff; responsible for developing, implementing and managing marketing programs and products launches that maximize penetration and profitability of key molecular diagnostic products. Achievements: • Reached double-digit growth by leading a cross-functional team for Molecular diagnostics, blood banking, tissue diagnostics and applied science and an innovat
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Sales & Marketing Manager BD Biosciences Colombia, Venezuela y Ecuador

Becton Dickinson de Colombia LTDA

Oct 2005 - Sep 2009 (4 years)

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José Gabriel Laguado Guzmán

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