Founder & CEO
Desafío de Guerreros
Oct 2012 - Aug 2020 (7 years 11 months)
• Served as CEO since 2012, leading a team of 12 employees to organize 93 obstacle races in the main cities of Colombia, accomplishing more than 275,000 runners.
• Achieved the international expansion in Argentina and France, and through Brand Licenses in the main cities of Spain and Mexico.
• Developed direct and channel partner strategies to bring private obstacle races to corporate customers.
• Established new relationships to sell sponsorships (long term sales cycle), being able to close more than $230,000 in sponsor sales from brands such as Reebok, Gatorade, Under Armour, Sportline America, Motorola, Gillette, and Pedialyte among many others.
• Created new business streams such as races for kids, merchandising, corporate races, licens