Fernanda Cruz

M

Marketing Assistant

Oct 2022 - Dec 2022 (3 months)

- Perform the planning of the 'Back to School 2023' digital campaign on Facebook and Instagram. - Analyze digital performance metrics for the development of campaign strategies and tactics. - Elaborate the new visual identity of the brand.

Candidate hunter

Torre

Jun 2022 - Nov 2022 (6 months)

- Placed more than 100 people at major companies, many of them remote and based in the Bay Area.

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Content designer

MacCANN Lima

May 2022 - Jul 2022 (3 months)

- Design and write the Content Plan for Inca Kola's campaign in the Lambayeque region. - Editing digital content for Inca Kola's official social networks using Photoshop, Illustrator and Premiere. - Write copys for Instagram and Facebook publications. - Photographing in the field material for the campaign.

I

Marketing intern

Infocorrosión

Mar 2021 - Jul 2021 (5 months)

- Created trade marketing strategies to communicate strategies to 6 member team. - Translated the brand's marketing plans into marketing actions for the client through the creation of content for the company's social. - Wrote engaging and successful marketing, advertising and website copy. - Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.

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Public relations

Glück

May 2018 - Dec 2018 (8 months)

- Prepared social media posts and videos with eye for viral content. - Cultivated and maintained strong relationships with the team. - Secured media coverage for clients, company and specific campaigns.

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Fernanda's behavioral traits
Fernanda's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.