Jorge Lavalle de Zamacona

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Senior SEO Writer and Editor

Regex Seo

May 2023 - Current (1 year)

SEO writer and editor, and brand profiler for local US companies. Helping local businesses be found on Google and capturing leads.

English Copywriter

ULTIM Marketing

Mar 2023 - May 2023 (3 months)

Copywriter for local US and international brands. Social media marketing, blogging, email marketing.

Storyteller

Torre

Sep 2021 - Aug 2022 (1 year)

- I was responsible for Storytelling efforts in a global startup dedicated to helping people find fulfilling work and hire global talent. - Creating content and managing social media, producing online live shows, and gathering testimonials from users. I'm a Storyteller at Torre Labs, where we have the mission of making work fullfiling for everybody. We help people connect with the jobs best suited for them, all around the globe. And for that, you need to tell the right stories...

Member of the U. of Navarra's Alumni Board (Mexico)

Universidad de Navarra

May 2021 - Current (3 years)

- Founding member of the Alumni board in Mexico. - Participate in decision making regarding Alumni events: webninars, networking, new enrollments, etc. (This is a pro bono position). I'm a founding member of the Alumni (former students) board of the University of Navarra in Mexico. I partipate in the organization and decision making regarding Alumni events.

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Copywriter

Grupo LVT

Jul 2020 - Aug 2021 (1 year 2 months)

- Collaborating in the creation of the first gamification learning experience for Banco Afirme, through the Gamelearn online platform. - In charge of creating, proofreading and editing stories for internal communication of the HR department of a national bank. - Involved in the creation of mailings, manuals, presentations, physical ads, video scripts, social media posts and online courses.

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Online news coordinator

ABC Noticias

Jun 2020 - Jul 2020 (2 months)

- Trained a group of young journalists in the best practices for online writing, including news writing, fact checking and SEO. - In charge of the content for the website of one of the most influential free newspapers in Monterrey

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Chief editor

Astrolab - Consultoría en Transformación Organizacional y Storytelling de Negocios

Jan 2018 - Apr 2019 (1 year 4 months)

- Building a brand identity for the blog of the consulting agency, by means of creating inspirational content, relevant not only for future clients, but also the public in general. - In charge of writing and editing articles about organizational transformation, storytelling and agile. - I searched for high impact stories that could help the communication strategy of the marketing department. - I managed the institutional blog and spearpointed special editorial projects.

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Owner

Las Kajitas

Jun 2017 - Jan 2022 (4 years 8 months)

- Starting a business and make it succeed despite the Covid-19 pandemic and other restaurants having to close down. - I'm co-owner of a small around the corner restaurant in my city.

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Editor/Consultant for book authors

freelance

Jan 2016 - Current (8 years 4 months)

- I've helped write and publish nine books, in both fiction and non fiction. - I'm an independent editor for local authors.

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International news and Op Ed Co-editor

El Norte / Grupo Reforma

Apr 2011 - Feb 2017 (5 years 11 months)

- I founded a subsection of Op Ed, called "From the Blog", where I gave young writers the chance of publishing editorial pieces about relevant topics. - I was in charge of pitching ideas for stories, proofreading news pages and working side by side with renowned columnnists to develop weekly articles.

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Editorial writer for radio

Voice of America

Jun 2009 - Aug 2009 (3 months)

- Being the first non native English speaker to have an editorial approved for publishing. - I worked for the Office of Policy of the State Department of the US Government. There I wrote editorials about foreign policy to be broadcasted in more than 100 countries.

Designer

Columbia Missourian

Jan 2009 - May 2009 (5 months)

- I was a designer for The Missourian newspaper, as required by my Advanced Newspaper Editing and Design class during my time as an exchange student.

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