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The Senior PPC Strategist’s primary role will be to manage pay-per-click advertising campaigns on Google Ads and Bing Ads including the strategy, design, implementation, SEO, and analysis of ad performance. Additionally, the PPC Analyst will support the Demand Generation team when needed in the day-to-day execution of Cprime’s marketing programs.
• Plan, create, and manage PPC campaigns on Google Ads and Bing Ads • Keyword research and management to optimize bids • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels • Perform daily account management of PPC • Write engaging and concise copy to boost click-through-rates and conversion rates • Landing Page creation and optimization • Monitor, evaluate, and present the performance of campaigns by generating monthly performance reports • Stay on top of search engine and PPC industry trends
• Proficiency in MS Excel, PowerPoint, and Word. • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. • Experience working with popular PPC ad platforms (Google Ads, Bing Ads). • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. • AdWords / Bing certification a plus. • HTML proficiency preferred a plus
• Completion of a four-year degree; preferable major or concentration in Marketing or Communications. • 3-5 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• An Alten Company, Cprime is a global consulting firm helping transforming businesses get in sync. Cprime is the partner of choice for Fortune 100 companies looking to achieve value and agility. We help visionary business leaders compose solutions, execute implementations, and exceed against business goals. With our key partnership recognitions, including Atlassian Platinum, AWS Advanced, and SAFe Gold SPCT partner, our industry-leading software and services work in synergy to deliver transformations.
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