Senior Pay-Per-Click (PPC) Strategist

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Senior Pay-Per-Click (PPC) Strategist

A full-time team member or employee

Skills and experience needed

3+ years of experience
Marketing
SEM
PPC

Organization(s) name(s)

Location

Time zone

Monetary compensation

USD$50,000 to 90,000 /year
(Estimated by Torre The quoted compensation hasn't been verified by the organization. It's Torre's estimate based on the job requirements contained in the post. )

Monetary compensation

USD$50,000 - 90,000 /year
(Estimated by Torre The quoted compensation hasn't been verified by the organization. It's Torre's estimate based on the job requirements contained in the post. )

Why this opportunity exists

The Senior PPC Strategist’s primary role will be to manage pay-per-click advertising campaigns on Google Ads and Bing Ads including the strategy, design, implementation, SEO, and analysis of ad performance. Additionally, the PPC Analyst will support the Demand Generation team when needed in the day-to-day execution of Cprime’s marketing programs.

Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads and Bing Ads • Keyword research and management to optimize bids • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels • Perform daily account management of PPC • Write engaging and concise copy to boost click-through-rates and conversion rates • Landing Page creation and optimization • Monitor, evaluate, and present the performance of campaigns by generating monthly performance reports • Stay on top of search engine and PPC industry trends

Additional requirements (other than skills)

• Proficiency in MS Excel, PowerPoint, and Word. • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. • Experience working with popular PPC ad platforms (Google Ads, Bing Ads). • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. • AdWords / Bing certification a plus. • HTML proficiency preferred a plus

Language(s) required

English - fully-fluent

Career path

• Completion of a four-year degree; preferable major or concentration in Marketing or Communications. • 3-5 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC).

About the organization(s)

• An Alten Company, Cprime is a global consulting firm helping transforming businesses get in sync. Cprime is the partner of choice for Fortune 100 companies looking to achieve value and agility. We help visionary business leaders compose solutions, execute implementations, and exceed against business goals. With our key partnership recognitions, including Atlassian Platinum, AWS Advanced, and SAFe Gold SPCT partner, our industry-leading software and services work in synergy to deliver transformations.

Agreement type

To be defined

Posted: November 11, 2020 04:12 PM

Paola Giraldo Montoya
Paola Giraldo Montoya Verified Weight adds credibility to recommendations. Weighted recommendations are given by people who’ve been recommended by others. Your recommendation weight is thus the sum of the weights of the recommendations you’ve received. 495
Independent Recruiter Advisor at Torre
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