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We have a vacancy for a Marketing Manager to join us on a full time, permanent basis. This is a standalone position that can be based from anywhere in the UK. In this role, you’ll be responsible for shaping and executing the Bit Zesty marketing strategy to drive growth and create new business opportunities. This role is suited to someone from an in-house B2B marketing background, with strong digital marketing skills. Experience working for a software or digital professional services company would be great.
On a day to day basis, you’ll be involved with the following: • Working closely with Directors to shape and execute an effective marketing strategy • Running PPC and paid advertising campaigns • Managing and growing our presence on paid and organic social channels, particularly LinkedIn and Twitter • Creating keyword strategies for SEO and auditing our website to improve rankings • Planning and managing our content calendar to incorporate consistent thought leadership, blogs, case studies, videos and potentially podcasts • Liaising with copywriters where necessary • Arranging virtual events to drive engagement with prospective clients • Running effective email campaigns • Building new prospect data lists and managing our CRM system (Hubspot) to keep our data ‘clean’ and fit for purpose • Ensuring our strategy builds relationships, generates leads and creates desirable commercial outcomes • Utilising account-based marketing techniques where appropriate • Exploring mutually beneficial partnership with relevant industry experts • Staying on top of trends and competitor activities • Tracking and reporting on key metrics using Google Analytics and other monitoring tools • Assisting with bids and proposals
Ideally, we’re looking for someone with the following: • Strong B2B in-house marketing experience • Previous experience in software/digital professional services company would be advantageous • Expert PPC skills • Past success with organising and running successful virtual events • Comfortable working in a standalone post with a self-starter attitude
• We’re a multi-award-winning digital product development agency, supporting clients in corporations, charities, government and start-ups since 2009. • From the beginning, we established remote working practices. We believe it gives our team a better work-life balance, more autonomy and flexibility, plus helps us to do our bit in preserving the environment. As long as you can make it to client meetings, you’ll work from home the rest of the time.
• Interested? Click apply now to submit your CV. • Due to the remote nature of this job, we have advertised it in different locations. Please only apply once. • We’re always keen to hear from Ruby on Rails Developers and UX Designers too, so please get in touch if you or someone you know is looking for a new opportunity. • Bit Zesty is committed to being an equal opportunities employer and we welcome applicants from all backgrounds.
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