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Want to challenge yourself at a high-growth startup AND make a difference in the world? As the newest role on our Growth Marketing Team, our Brand Marketing Manager will lead the charge in furthering all the amazing brand work we do by communicating and amplifying that to a wider audience. You’ll develop and help lead creative brand campaigns that continuously position Who Gives A Crap as a market leader in the profit-for-purpose, do-good-feel-good space, and push for memorable, meaningful brand moments across a holistic marketing funnel. You’ll hold the keys to identifying new above-the-line brand channels and opportunities (we’re thinking Billboards, TV, and everything else that makes sense), create a PR strategy for each market we’re in, and be our brand champion for partnerships, and collaboration opportunities. The sky's the limit!
If you worked here the past 6 months here are some things you might have been involved in: • Worked with our Creative team to launch our very first billboard campaign • Collaborated with our Content Lead to check out what’s happening on social, blog and video channels from your laser-focused brands lens • Worked on setting some brand awareness goals, big and small, and laddered those up to personal, team and company-wide OKRs • Established a brand marketing budget and made sure we’re as effective as possible in our reach and hitting our goals • Jumpstarted a PR strategy for each geo we’re in (and want to be in) and started making lists, vetting them twice for solid, strategic PR partners across the globe • You jumped into a virtual brainstorming session with Creative because you’re that excited about all things brand and bringing content ideas to life, and also to ensure we’re effectively and consistently telling our brand story across creative output • Participated enthusiastically in an all-hands, winner-takes-all virtual roshambo contest • Dreamed up some mind-blowing brand campaigns and partnership opportunities that included some of your brand crushes • Shared the what's-what in the brand marketing world (including some highlights from a particularly viral campaign) with the rest of the business during a Monthly Town Hall, using an excessive amount of GIFs to help get your message across. • Oh that’s right, we need you to be at the top of the GIF game. Only sort of kidding. • You’ve been thinking big when developing new relationships for our business, ensuring that we keep to a diverse list of brands and PR partnerships across the globe. Think b-corps, sustainable brands, viral elevated ones, celebrities, agencies, content creators, media platforms...the list goes on! • Uploaded a bunch of stuff that inspires you on our Slack #inspiration channel. We want to see it!
• You are an expert in channel-specific experiences: Billboards. TV. Newspaper, oh my! You have the demonstrated expertise running six-figure+ brand campaigns and you’re not afraid to use it. You also loveeee keeping a pulse on who’s-doing-what, what campaigns make sense for your brand, and how to integrate it all into a custom-tailored unforgettable (in a good way) experience. • You never stop wearing your brand hat. Or glasses. Bowtie?: Whatever accessory form the brand extension of your being may take, you’ll never be able (or want to!) turn off that part of your brain/take off the accessory that constantly is on the lookout for amazing, memorable brand moments, totally-outta-the-box PR strategy, and partnerships. You eat/sleep/breath brand moments and it’s the part of your DNA you’ll hope to pass on to your children one day. • You’re an expert collaborator: You know when it comes to brand, everyone has an integral piece of the pie, and you’re really really good at supporting that at all angles with your teammates, stakeholders and brand partners. And while you’re comfy herding the cats, you also empower your collaborators to make the process a two-way street. You can take and give feedback, encourage open communication and advocate for shared outcomes. • You communicate like a boss: You can write killer, informative and data-driven brand briefs and have them make sense for a varied audience (think designers, copy writers, team leads... not just your manager). You have a proven track record of balancing a direct response centric approach, whilst adhering to brand goals. • You give a crap: Yep. We’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.
• Hi, we’re Who Gives a Crap! We make eco-friendly toilet paper (as well as tissues and paper towels) and donate 50% of our profits to help build toilets for the 2 billion people in need. • We absolutely love doing good, but we’re also exceptionally good at it. To date, we’ve donated over AUD$8.3 million to fund sanitation projects around the globe. We’ve grown quickly – selling directly to customers across three continents and establishing a strong B2B business that’s expanding to the US market this year. • Our team is made up of over 80 amazing humans working out of Melbourne, Los Angeles, China, and Manila. We’re working hard to reach our ambitious goals and diversify our product range to ensure we can have the greatest impact possible – both for the planet and its people. With your help, we’re hoping to increase our annual donation 10-fold in the next couple of years and continue to make the most beautiful, eco-friendly goods around.
• You’ll collaborate closely with our Brand Strategist Director to increase brand awareness, and amplify our voice , ensuring we are telling our brand story for existing and new markets in existing and new channels. • Reporting directly to our Head of Growth Marketing, you’ll manage our brand marketing budget, create and manage our yearly marketing calendar, set and report on brand metrics, and work alongside our Creative Team to inspire award-winning brand campaigns.
• We’re hiring this role for our Los Angeles and Melbourne offices —however, we’re all working in a remote setting until at least January 2021. Why you should work with us: • Every minute you spend working with us, you’re making a difference. The more we grow, the bigger an impact we’ll have. Sell your soul no longer! We think that’s a pretty great perk, but we don’t stop there… • If you have a great idea, we’ll do everything we can to make it happen. This is the kind of role that will be hard to find anywhere else: you’ll work with an incredible bunch of passionate people to grow a fast-paced startup at a crucial point in its trajectory. • The job is also super flexible, something we’re working hard to hold onto even as we grow really quickly. We started the business remotely, and now have hubs in 4 cities around the world. Until the WFH "new normal" took effect, the LA creative team spent three days in our Downtown office, and two days working from home. We plan to pick this schedule back up once it’s safe to do so! And while we don’t have a Friday drinks cart (yet), you will get free toilet paper. A lot of it. And nothing beats that. • Lastly, you get to say the word ‘crap’ more than in any other job. Guaranteed.
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