Demand Generation Manager (Remote)
Habilidades y experiencia requeridas
Nombre(s) de la(s) empresa(s)
Ubicación
Salario
Salario
Por qué existe esta oportunidad
• We are looking for a results-oriented, and ambitious Demand Generation Manager with a proven track record of driving integrated campaigns across the enterprise segment. This person will be responsible for campaign strategy, identifying segmentation, and generating sales pipeline.
Responsabilidades
• Develop and execute strategic and scalable ABM campaigns and drive alignment with Sales and Customer Success • Build and scale campaigns that achieve pipeline goals by continuously measuring, monitoring, and driving improvements and optimizations • Identify the right marketing messages, value propositions, marketing collateral, channels, and CTAs for personas and accounts • Partner closely with cross-functional stakeholders across Product Marketing, Design, Content, Sales, Customer Success and Analytics • Manage project timelines to ensure campaign assets launches are met • Be the point person for Sales leaders and reps by building an ongoing feedback loop using reports and regular conversations to ensure clarity across teams • Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency • Effectively articulate and synthesize complex campaign strategy into impactful plans, and deliver high-quality work against tight deadlines
Requerimientos adicionales (que no sean habilidades)
• B.S. or M.S. degree • 3 - 5+ years experience in B2B demand generation and campaign management • Experience with ABM tactics as well as email, direct mail, search, display, and social marketing techniques • Experience with Marketing Automation Platforms (Marketo Preferred) • Salesforce experience, Salesforce reporting, and dashboard or similar CRM system capabilities • Skilled presenter with effective written, verbal communication, and interpersonal skills • Strong analytical, conceptual, and problem-solving abilities; data-driven thinking • High energy and results-oriented – always looking to make improvements • Outstanding organization and project management skills, with great attention to detail • Understanding of the customer lifecycle, and implementing/iterating on a plan to drive results.
Idioma(s) requeridos
Desafíos
• The ideal candidate has experience in taking ownership of running multiple integrated campaigns, is an excellent cross-functional communicator and dot-connector, and is an analytical marketer. You are passionate about delivering the right message, to the right person, at the right time, and will champion this approach across the business.
Acerca de la organización(es)
• Our mission is to help people everywhere find a job and company they love. We’re transforming an entire industry through the power of transparency. As the worldwide leader in employer branding and insights, our vision is for a world where transparency holds companies accountable to strive to become better employers.
Detalles adicionales
• Work with purpose – join us in creating transparency for job seekers everywhere • 100% company paid medical/dental/vision/life coverage, with 80% dependent coverage • Long Term Incentive Plan • 401(k) Plan with a Company Match to prepare for your future • Generous paid holidays and open paid time off
Beneficios adicionales
Tipo de acuerdo
Publicado febrero 09, 2021 08:45 PM
Diana Vargas
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