Marketing Automation Lead

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Marketing Automation Lead

A full-time team member or employee

Skills and experience needed

5+ years of experience
Marketing
Administration
1+ year of experience
Business
Must have potential to develop
Excel
Management
Communication

Organization(s) name(s)

Location(s)

Time zone

Monetary compensation

USD$70K to 122K /year
(Estimated by Torre The quoted compensation hasn't been verified by the organization. It's Torre's estimate based on the job requirements contained in the post. )

Monetary compensation

USD$70K - 122K /year
(Estimated by Torre The quoted compensation hasn't been verified by the organization. It's Torre's estimate based on the job requirements contained in the post. )

Who We Are:

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads.

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About the Role:

Are you a Marketo expert looking for an exciting new opportunity? KeepTruckin is seeking an experienced Marketing Automation Lead to join our Marketing Operations team and support the KT Marketing team.

You will work closely with the Marketing Operations Manager, to run the migration from Pardot to Marketo. You will build out a brand new Marketo instance based on Marketo Best Practices. You will be in charge of all documentation related to Marketo and lead Marketo training for the internal teams. You will build out lead scoring and lifecycle programs. You will be in charge of all integrations with Marketo. You will manage the Marketo instance, ensuring that all programs are built correctly and drive Marketo excellence. You will drive adoption of Marketo with internal teams, ensuring that all activities are flowing through Marketo.

This role is remote.

You’ll embed yourself deep in the world of trucking and help understand the forces that govern it.  Working with geospatial, transportation, and economic data, you’ll help optimize the way freight moves throughout North America.

What You'll Do:

  • Build and manage administration of Marketo as the marketing automation platform.
  • Ensure our instance of Marketo is documented and team members trained on process
  • Ensure a successful configuration, implementation, and maintenance of all marketing programs and integrations within Marketo-- SFDC, APIs, Data Enrichment, ABM, Website
  • Establish and manage lead scoring methodologies and intelligence programs used to help sales prioritize activities
  • Build and maintain the lead lifecycle
  • Build, maintain and run data health checks ensuring the system always has clean data
  • Support business users

What We're Looking For:

  • 5+ years of experience as a Marketo Admin with MCE certification is necessary
  • Bachelor’s degree in Business, Marketing, or similar field, focused experience or education in areas like analytics, consulting, operations or communications
  • Experience managing complex integrations
  • Experience with building and maintaining a Lead Lifecycle and Lead Scoring models
  • Experience with SFDC and Bizible preferred

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.

Please review our Candidate Privacy Notice here.

#BI-Remote

Language(s) required

English - Conversational

Agreement type

Employment

Posted: June 18, 2021 06:35 AM

Diana Vargas
Diana Vargas
Independent Recruiter
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