Digital Marketing Manager

Share
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Search
  • Jobs/gigs
  • Post a job
  • Your jobs (posted or applied)
  • Alerts (preferences)
  • Your genome
  • Signal
  • Messages
  • Torre's product roadmap
  • Request features
  • API for developers
  • Help
  • English (en)
Language

What language do you want to use Torre in?

Digital Marketing Manager

A full-time team member or employee

Skills and experience needed

1+ year of experience
Digital marketing
Marketing
Marketing automation
Google analytics

Organization(s) name(s)

Location

Monetary compensation

USD$60,000 to 100,000 /year
(Estimated by Torre The quoted compensation hasn't been verified by the organization. It's Torre's estimate based on the job requirements contained in the post. )

Monetary compensation

USD$60,000 - 100,000 /year
(Estimated by Torre The quoted compensation hasn't been verified by the organization. It's Torre's estimate based on the job requirements contained in the post. )

Why this opportunity exists

We’re looking for growth marketers to help change the future of medicine. Marketing is critical to TrialSpark’s success. We sit in a unique position across a network of patients, doctors, caregivers, and pharmaceutical companies, and we have the opportunity to shape how the entirety of clinical research is perceived, understood, and experienced. We are looking for an exceptional go-getter to join the team as a Digital Marketing Manager who will own the goals for acquiring new patients through paid and unpaid marketing channels. This role will work cross-functionally to deliver increases in the number of patients who apply to participate in our clinical trials. This is important for the company because without patients there are no clinical trials. TrialSpark is on a mission to bring treatments to patients faster and more efficiently, and this role’s ability to effectively acquire more patients, faster, allows us to reach that mission. This role will report into Product.

Responsibilities

• Create, maintain, and execute a blended digital marketing strategy to drive improvements in Cost Per Lead, inclusive of performance marketing, organic growth, and email marketing. • Identify, test, and optimize paid and organic growth channels across social, search, and display. Allocate spending and effort to channels that drive the highest value patients at the lowest cost. • Identify, test, and optimize patient engagement campaigns with personalized, targeted, and relevant messaging across all lifecycle stages. Analyze the performance of campaigns based on clearly defined success metrics and find opportunities for future improvements. • Identify audience segments and test different messaging to determine which unique value propositions resonate the most across varied audiences by leveraging data and consumer insights. Note that audiences for trials vary dramatically -- Atopic Dermatitis and Crohn's Disease patients are not the same. • Partner with individuals of multiple teams to bring your digital marketing strategy to life, including Product Marketing, Design, Product, Medical, Finance, and Data. • Prioritize clear and frequent communication. Ensure the team is kept abreast of KPIs by creating dashboards, drafting weekly emails, and sharing highlights. • Maintain high levels of up-to-date knowledge of best practices, innovation, and strategies for all digital acquisition channels.

Additional requirements (other than skills)

• Solid understanding of performance marketing channels and experience optimizing campaigns by relevant KPIs such as CPL etc. • Strong understanding of email fundamentals: CAN-SPAM, GDPR, list management, deliverability, segmentation, KPIs. • Track record of driving exceptional campaign results, specifically driving outcomes in an ROI positive way. • Deeply analytical and data-driven with proven experience leveraging data to greatly impact/enhance marketing performance and more efficiently buy media. • Excellent planning communication skills – both verbal and written to clearly convey project status, market dynamics, strategies, tactics, rationale and results, to peers and leadership audiences. • You thrive in a fast-paced working environment and can independently execute against goals. You’re also flexible and can pick up tasks that aren’t directly in your remit. • Strong working understanding of Excel, Google Analytics, and Looker (or similar tools). Added bonus if you have: • Prior social experience in an industry with a complex user lifecycle (e.g. healthcare, fintech) • Organic search (SEO) experience • Familiarity with biddable media beyond paid search, such as social or programmatic display

Language(s) required

English - fully-fluent

Career path

• Experience in performance marketing, preferably at gaming or direct to consumer business. • Experience in email marketing with leading marketing automation platforms (we use SFMC). • Hands-on experience managing core digital channels (and associated tools) such as PPC, paid social (Facebook, Instagram, LinkedIn, Twitter), programmatic display, and affiliates. • Experience working with large media budgets and hitting monthly goals for spend, revenue, and key performance metrics.

About the organization(s)

• The biggest bottleneck in bringing new treatments to patients is the clinical trial. On average, getting a drug through the trial process takes nearly a decade and frequently costs $100M+. And the problem is only getting worse. • TrialSpark is a technology company that brings new medical treatments to patients faster. We’re reimagining the clinical trial by introducing a new model, using technology to streamline every aspect of the trial. To fulfill our mission, we partner with pharma, biotech, and digital health companies to run studies faster and more efficiently.

Team culture

• You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Additional details

• Note: TrialSpark is headquartered in New York City but this role is also open to remote applicants who are based in the United States.

Agreement type

Employment

Currency exchange and taxes to be paid by

Candidate

Posted: November 21, 2020 08:03 PM

Mariajosé Gómez
Mariajosé Gómez Verified
Independent recruiter
You have signaled .Would you like to apply for this opportunity?
Signals

Signals are a way of compiling a list of people you’ll consider working with. Others can signal you as well.

By signaling a person or organization you notify them that you’ll consider working with them. Thus:

  • You will be notified of all or relevant jobs they post or when they’re open to new opportunities (your choice).
  • When they search for talent, they’ll notice you signaled them.
  • Your signals are only visible to people you have signaled. You can, however, share them with others to collaborate.

55% of jobs are filled via referrals 1 . With Signals, Torre makes it easy for you.


Mariajosé is using Torre to find talent and opportunities. LEARN MORE and POST A JOB.