Valentina López García
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  • Valentina López García
    TorreBoost
    Genome promoted via Torre Boost TorreBoost

    Valentina López García  Verified by the Torre Team. Click for details.

    About

    Detail

    Growth Analyst of Torre Access

    Location 

    Barranquilla, Atlantico, Colombia

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    Contact Valentina regarding: 

    Full-time jobs
    starting at USD40,000/yearly
    Hiring talent
    Networking

    Skills and interests: 

    Compiling skills...

    Languages: 

    Spanish - Fully fluent Understands and communicates fluently, including complex ideas, both written and spoken. Equivalent to B2 level and upwards of the Common European Framework.
    English - Fully fluent Understands and communicates fluently, including complex ideas, both written and spoken. Equivalent to B2 level and upwards of the Common European Framework.
    French - Reading Understands basic written communication.
    Portuguese - Reading Understands basic written communication.
  • Résumé

    Timeline: 

    Job
    Education
    Project
    Award
    Publication

    Experiences 

    Jobs 0% verified
    • Torre Labs
      Growth Analyst Torre Access
      Remote experience
      Torre Labs
      Apr 2022 - Current  (9 months)
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    • A
      Brand & PR Manager
      Remote experience
      Atrianna
      May 2021 - Current  (1 year 8 months)
      • Implementation of free press strategies in Noticias Caracol TV, Blu Radio, W Radio, and magazine Semana that saved 100,000,000 Colombian pesos for the brand.
      • Development of the visual identity and storytelling for the commercial pitch of each of the brands that generated a monthly growth in sales of 25% in the last 3 months.
      • Execution of communication campaigns that attracted more than 50,000 USD in sales for the startup.
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    • A
      Junior Sales
      Remote experience
      Atrianna
      Jan 2021 - May 2021  (5 months)
      • Support in the regional expansion of the brand to the Andean region, Central America, and Mexico.
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    • Burson Cohn and Wolfe
      Account Executive
      Burson Cohn and Wolfe
      Feb 2020 - Dec 2020  (11 months)
      • Development of the data capture, monitoring, and impact measurement process of digital strategies for BCW Colombia.
      • Became “The Digital Expert” and trained cross-functional teams in digital PR strategies and measurement, leading the transformation from Marsteller (traditional PR) to Cohn and Wolf (Digital PR) in Colombia.
      • Construction, execution, and review of multiple editorial contents and campaigns of different clients in parallel, including Global Fortune brands (eg., P&G, Colgate Palmolive, Newell Brands, Hasbro)
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    • Burson Cohn and Wolfe
      Consumer Practice Intern
      Burson Cohn and Wolfe
      Feb 2019 - Feb 2020  (1 year 1 month)
      • Develop PR content, support the development of overall brand and marketing strategies, co-create PR & marketing campaign proposals, develop content for social media, and regional reports to evaluate KPIs.
      • Execution of more than 30 successful PR campaigns for industry leaders, including Fortune Global brands (e.g., Oster, Sharpie, Paper Mate, Colgate, Palmolive, Pantene, Marvel, Disney, Bon Bon Bum).
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    • L
      Community Manager
      La Fogata S.A.S
      Jun 2018 - Jul 2019  (1 year 2 months)
      • In charge of the creation, development, and daily monitoring of digital tools and content to reinforce the brand image and engage with customers.
      • Ideated initiatives to innovate in the digital marketing strategy in order to attract younger audiences.
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    • The Mentor of the Billion
      Community Manager - Learning internship
      Remote experience
      The Mentor of the Billion
      May 2018 - Nov 2018  (7 months)
      • Ideation of initiatives to attract audiences to different channels (eg., Instagram, Youtube, Blog) and search for sponsorships and alliances for the brand. Creation of multimedia content and video editing.
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    • f
      Graphic Design Artist
      Remote experience
      freelance
      Jun 2016 - Jun 2018  (2 years 1 month)
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    Education 0% verified
    • ENEB Escuela de Negocios Europea de Barcelona
      U
      (MA) Master of digital marketing and e-commerce
      Remote experience
      ENEB Escuela de Negocios Europea de Barcelona, Universidad Isabel I
      Mar 2019 - Nov 2021  (2 years 9 months)
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    • ENEB Escuela de Negocios Europea de Barcelona
      U
      (MBA) Master of Business Administration
      Remote experience
      ENEB Escuela de Negocios Europea de Barcelona, Universidad Isabel I
      Mar 2019 - Nov 2021  (2 years 9 months)
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    • Universidad de la Sabana
      (BBA) Bachelor of Business Administration, undergraduate program
      Universidad de la Sabana
      Jan 2015 - Jan 2020  (5 years 1 month)
      • 4,58/5 GPA Winner of a partial scholarship
      • International fair winner of the following awards: "International focus" and "People's Choice Award"
      • Winner of Reto Carulla 2017, a Casino Group brand A practical learning opportunity within the most important premium supermarket in the country.
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    Projects 0% verified
    • Glion Institute of Higher Education
      A
      Masterclass: Luxury Hackers, designing multi-sensory experiences that hack consumer behavior.
      Remote experience
      Glion Institute of Higher Education, Atrianna
      Dec 2021 - Current  (1 year 1 month)
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    Awards 0% verified
    • Burson Cohn and Wolfe
      Nomination Burson’s Prisma Latam, recognition of performance
      Burson Cohn and Wolfe
      Sep 2020
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    • Burson Cohn and Wolfe
      Burson’s Colombia winner success case of the month
      Burson Cohn and Wolfe
      Jan 2019
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    • Burson Cohn and Wolfe
      Burson’s Nomination to Effie Awards
      Burson Cohn and Wolfe
      Jan 2019
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    • E
      Universidad de la Sabana
      The international fair winning team
      EICEA, Universidad de la Sabana
      Oct 2018
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    • IESEG School of Management
      Winner of a full Scholarship to study International Fashion Business Management
      IESEG School of Management
      May 2016 - Jul 2016  (3 months)
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    Publications 0% verified
    • A
      Futurecasting, forecast of packaging design trends using machine learning
      Atrianna
      Dec 2021 - Jan 2022  (2 months)
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    • A
      Massive, smart and fast: The new way to analyze packaging from machine learning
      ATRIANNA SAS
      Apr 2021 - May 2021  (2 months)
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