I have experience creating design systems, measuring and analyzing metrics, ideating growth initiatives, building brand reputation, and designing creative and aesthetic assets that engage audiences to increase ROI. I have worked on projects with over 20 brands (e.g., Hasbro, Colgate Palmolive, P&G, Newell Brands, and OMG) in countries such as the United States, Colombia, Mexico, Brazil, Peru, Ecuador, and Chile.
Within Atrianna, I have worked with multi-sensorial experiences that hack consumer behavior, the sciences of aesthetics, human perception, and the engineering of emotions through machine learning and neuroscience-inspired models. Areas of knowledge, that I am passionate about.